An Easy Guide to Obtaining Your Etsy Shop Link for Instagram


If you’re an Etsy seller and want to promote your shop on Instagram, one of the easiest ways to do it is by adding a direct link to your shop in your Instagram bio. Adding a link to your Etsy Shop on Instagram will help increase traffic and sales to your shop. However, many Etsy sellers are not familiar with the process of getting their shop link for Instagram. Fortunately, we have put together a simple guide on how to easily obtain your Etsy shop link for Instagram.

Step-by-Step Guide to Obtaining Your Etsy Shop Link for Instagram:

  1. Access and Sign in to Your Profile:

To get started, first, you need to access the Etsy website and log in to your seller profile. Make sure you use the correct email address and password to sign in.

  1. Click on Your Profile Icon and Select View Your Profile:

Once you log in to your Etsy seller profile, go to your profile icon, located at the top right corner of the screen. Click on it and select “View Your Profile” from the dropdown menu.

  1. Copy the URL of Your Store, Removing Everything After Your Username:

On your Etsy shop’s homepage, you’ll find your shop URL address in the browser bar, which will look similar to this:[your shop name]. Click on the bar to highlight the entire URL, and then copy it. Make sure you remove everything after your shop name.

  1. Go to Instagram, Click on Edit Profile, and Paste the URL in the External Link Section:

Now that you have copied your Etsy shop link, go to your Instagram account, open your profile, and click on “Edit Profile.” Scroll down to the “Website” section, and paste your Etsy shop URL in the “Website” field. Make sure you have pasted the entire URL in this section.

  1. Click on Done to Save the Changes:

Once you paste your Etsy shop URL in the “Website” field, click on “Done” to save the changes. Instagram will then verify the URL by making sure that it’s not spam, and if it passes verification, the URL will now appear in your Instagram bio.

Additional Tips:

  • Do this process on your phone, if possible, because it allows you to add the link directly to the Instagram app.
  • Make sure to keep your shop’s name short and memorable as it helps with brand recognition.
  • Use high-quality product photos to make your shop more appealing and attractive to potential customers.
  • Promote your Instagram account on your Etsy Shop profile, and vice versa, to help grow your following on both platforms.


  1. Can I have multiple links in my Instagram bio?

Unfortunately, Instagram only allows one URL link in the bio section; however, you can use tools like Linktree or Lnk.Bio to add multiple links.

  1. What should I do if my Instagram followers are not converting to Etsy sales?

Try different marketing techniques like creating Instagram ads or collaborating with influencers in your niche. Additionally, make sure that your product pricing is competitive and that your product descriptions are clear and informative.

  1. Is it beneficial to create an Instagram business account?

Yes, having an Instagram business account gives you access to various features like analytics, product tags, and the ability to create Ads.

  1. How often should I post on Instagram to promote my Etsy Shop?

It’s recommended to post on Instagram at least once a day to keep your followers engaged and up-to-date with your products.

  1. Are there any other ways to promote my Etsy shop besides Instagram?

Yes, there are various ways you can promote your Etsy shop, such as creating a blog, using email marketing, participating in local craft fairs, and collaborating with other bloggers or businesses in your niche.


Adding a direct link to your Etsy Shop in your Instagram bio is a quick and easy way to increase traffic and sales to your store. We hope this guide has helped you understand the process of obtaining your Etsy shop link for Instagram. Remember to keep your shop’s name short and memorable, use high-quality product photos, and promote your Instagram account on your Etsy Shop profile to help grow your following on both platforms.

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