Email marketing is the lifeblood of any online business. When you have an email list, you have a direct way to communicate with your customers and potential clients. The podcast episode “Discovering 8 Key Lessons from Collecting Over 241,713 Emails” shares tactics to collect almost 250,000 emails in the online marketing and health industry niches. In this article, we’ll dive deep into these lessons and how you can apply them to your business.
Lesson 1: Building an email list in the age of AI
The podcast discusses the importance of building an email list in the age of AI. With AI algorithms constantly changing, it’s becoming harder to rely on social media alone to promote your content. By building an email list, you will ensure that you have a direct way to connect with your audience.
Lesson 2: Broadening your traffic sources
An email list is considered more valuable than social media followers as social media algorithms can block users arbitrarily, but emails remain a priority source of connection. One cannot just rely on only one traffic source, this can be dangerous. Diversifying your traffic sources will help you build a stronger audience and get more leads. Use social media, content marketing, and even paid advertisements to drive traffic and capture leads.
Lesson 3: Monetizing your email list
The podcast emphasizes the need to have a business model to monetize an email list, either by selling products or sponsorships. Building a relationship with your audience and providing them with quality content is the first step in using your email list to make money. When you are ready to sell your products or a sponsor’s products, listen to your audience’s needs, and promote what interests them.
Lesson 4: Building a social media presence
Building a social media presence can also be an alternative to promoting content. However, focus on creating relationships with your audience instead of posting too frequently. Being able to speak to your followers one-on-one can build trust and develop deeper connections, which can lead to more email subscribers.
Lesson 5: Maintaining and cleaning your email list
An email list requires maintenance and cleaning, which takes time and effort. Make sure to delete any inactive subscribers and remove any fake emails or bogus accounts to keep your list accurate, small, and high-quality. If you’re just starting to build your email list, using double opt-ins, and re-engaging inactive subscribers early on can keep your list clean and effective.
Lesson 6: Monetizing your email list
It is essential to find products or sponsorships that pay good commissions to monetize an email list effectively. Start by researching and selecting high-quality products that are relevant to your niche. Make sure that the products you promote have a high commission rate, so you can earn a fair amount when someone buys what you’re recommending.
Lesson 7: Understanding the advertising rates of your email newsletters
Email newsletters advertising rates can vary depending on the niche and the number of advertisers. If you want to advertise in someone else’s newsletter or even receive ads in your own newsletter, contact the owner and ask for the current advertising rates, this will help you plan for sponsored content and affiliate ads you may promote in future.
Lesson 8: Keeping your audience engaged
Keeping your audience engaged should be the primary focus of any email list. You can do this by providing them with quality content, regular updates, and personalized messages. To better understand their needs, engage them in polls, surveys, and ask them for feedback, tailor your content to suit the bulk of your audience interest.
Building an email list is a valuable asset for any online business. However, it takes patience, diligence, and effort. By applying the eight key lessons learned from the podcast “Discovering 8 Key Lessons from Collecting Over 241,713 Emails”, you can optimize your email marketing and start seeing a return on your investment. Focus on building relationships, providing quality content, monetizing your list, and keeping your audience engaged, and you will be well on your way to making a successful email marketing campaign.
- What makes an email list more valuable than social media followers?
An email list is considered more valuable than social media followers as social media algorithms can block users arbitrarily but email accounts are owned by your subscribers. Your email list is the only direct way you can connect to your audience if other social media platforms fail you.
- What are some ways to monetize an email list?
The best ways to monetize an email list include selling your own products, promoting other sponsor’s products, and also offering paid subscriptions.
- How can I maintain and clean my email list?
Maintain and ensure the quality of your list by deleting any inactive subscribers and getting rid of any fake emails or bogus accounts. You may also use double opt-ins to keep your list clean and effective.
- What are the essential components of a good email newsletter?
A good email newsletter should be personalized, engaging, and provide quality content. You should also make sure that your newsletter is visually appealing, easy to read, and offers value to your subscribers.
- How can I find the advertising rates of other email newsletters?
If you want to advertise in someone else’s newsletter or even receive ads in your own newsletter, contact the owner and ask for the current advertising rates, this will help you plan for sponsored content and affiliate ads you may promote in future.