Effective Alternatives to Buying Links: A Must-Do for Improved SEO!
As the world of SEO keeps evolving, the importance of quality backlinks continues to grow. Backlinks are links that point from one website to another. They play a crucial role in helping search engines understand the relevance and value of content that is on various websites.
One of the most common ways companies acquire backlinks is by buying them. This approach involves paying websites to place links leading back to your site. While buying links may provide quick results, it’s not a sustainable or valid long-term strategy. In this article, we’ll explore how buying links can hurt your SEO efforts and alternative methods to efficiently and effectively build backlinks.
The Dangers of Buying Links
As more and more websites have sprung up over the years, it has become increasingly difficult to get quality backlinks. Unfortunately, many companies decide to buy links to shortcut the process, which can lead to disastrous outcomes.
Purchased links carry several known risks, including:
Penalties from Google: Google’s algorithm can easily pick up on link schemes that exist solely for SEO purposes and could penalize websites that rely on these purchased links. Penalties can mean fewer visitors, decreased website traffic, and a decline in your search engine rankings.
Low-quality links: Often, purchased links aren’t editorially given. They tend to come from websites solely created for link selling, leading to links with poor relevance, trustworthiness, and authority. This would, in turn, limit your ability to build an authoritative website.
Waste of resources: Unscrupulous link sellers take advantage of the desperation companies experience in trying to build a backlink profile and provide inactive, irrelevant links. This, in turn, could waste your resources, which could have been invested in more valuable tactics to grow your website’s visibility, such as content marketing, email marketing, and social media engagement.
Alternatives to Buying Links
Fortunately, there are many ethical approaches that could help build quality links, boost your website’s ranking, and persist over time. Below are proven tactics that will elevate your backlink profile:
1. Guest Posting
Guest posting is often touted as one of the best methods to gain backlinks, and it’s not hard to see why. Guest posting entails writing and publishing relevant and valuable content on other websites. This content features links that lead to your website or a relevant source.
When you guest post, you’re not only getting valuable SEO links but also showcasing your knowledge and expertise. Establish authority in your industry by providing thought leadership pieces that progressively drive traffic and build your audience.
2. Building Relationships
Building relationships is an essential part of any successful link building strategy. However, it’s also the most time-consuming. Nevertheless, this approach guarantees quality links that will last.
Establish and nurture relationships with bloggers, influencers, and other website owners. Engage with them through targeted outreach or personalized emails, follow them on social media, comment on their posts, and share their content. When you build that relationship, you’re much more likely to get their support in linking to your website.
3. Broken Link Building
In a nutshell, broken link building is a process where you identify broken links on other websites and offer an alternative, valuable content source, which will replace the broken link. Essentially, after you find the broken link on a website, you send an email to the website owner about the broken link and suggest a replacement.
Broken link building adds value to the recipient of your email and to the host website. In turn, this increases the probability of the website owner linking to your site, which can be a significant boost to your SEO.
4. Brand Mentions
Brand mentions refer to instances where your brand or company is mentioned on a website, but there is no hyperlink involved. Brand mentions are valuable to brands, and requesting a link in exchange is a relatively easy prompt.
Setting up brand mention alerts through various tools like Google Alerts, Search Monitor, and BuzzSumo, helps discover any mentions of your brand or products that don’t include a link.
5. Resource Pages
Resource pages are pages that contain a list of relevant links to resources, products, or tools related to a specific topic. You can use them to your advantage by adding a link to your website whenever relevant.
An excellent way to find resource pages is by searching for them on Google. Conduct a search phrase such as ‘best resource pages and keywords’. You can then reach out to the site owners and pitch your content as a resource, and in turn, request to be added to their resource pages.
The best method to gain quality backlinks depends on your business or industry. However, guest posting and building relationships are pretty universally accepted as the best methods to get long-term and high-authority links. Other methods such as broken link building, brand mentions, and resource pages are also excellent for supplementing link building strategies.
Even after following the ethical methods, there’s still a chance of acquiring a low-quality backlink. In such a case, use the Google disavow tool, which allows webmasters to signal Google regarding any unwanted links.
Measuring the success of link building depends on the KPIs that you set for your campaign. The most common KPIs that indicate a successful campaign include an increase in organic traffic to your website and a rise in your SERP ranking.
An organic link is a link that is editorially placed and directly results from the quality and value of the content on your website, while a paid link is a link that is obtained by payment. Google explicitly prohibits the purchase of links and is sure to penalize websites that rely on them.
Auto Hacker Pro is a program that provides resources for link building, content creation, funnel creation, email marketing, and an advanced community. It can help businesses and marketers gain practical tips in link building and other valuable SEO techniques.
In conclusion, buying backlinks is an SEO tactic from the past. It adds no value to your website and only harms your long-term goals of establishing an authoritative brand online. So, it’s essential to invest time, effort, and resources in sustainable and organic link building tactics. With a well-thought-out link building campaign that aligns with industry best practices, you can safeguard your website for long-term gains and enhance your SEO results.